Brand Finance Magazine “Great Wall is the fastest-growing brand in the ranking this year”
Brand Finance, is the firsts specialized company in evaluating Brands Value and providing financial and marketing Consultancy around the world, and its reports are considered as benchmarks with fixed significance and early expectation on of the certain future of global markets. It’s headquartered in London, and it has business centers in more than 20 locations around the world.
In the report of 2022, it has reviled the latest brands ranking on the Automotive industry section which was part of the latest’s report which includes multiple brands, Brand Finance stated that many factors, including research and development, high craftsmanship and innovative production, were directly contributed to create higher value for the Chinese Global brand GWM -Great Wall Motors-and its 5 sub brands (HAVAL, POER, ORA, TANK, WEY) , which enables it to become one step closer to lead the Automotive industry.
with its brand value increasing by an impressive 109 % to 2.6 billion dollars. As well as launching in Europe last year, Great Wall announced it will be launching nine electric vehicle models in Thailand over the next three years, where demand is expected to grow considerably. Great Wall plans to use Thailand as a base to launch its expansion into the ASEAN region.
The auto marque’s CEO, Jianjun Wei, was also the top ranked automobile CEO in the Brand Finance Brand Guardianship Index 2022, which ranks the world’s top 250 Chief Executives according to how well they manage and grow their company’s brand.
Meanwhile Haval which is the most recognized sub brand of Great Wall had an increase of its value where (brand value up 55% to US$6.1 billion in one year only) remains China’s valuable car brand and managed to escalates the ladder in becoming 20th on 2022 instead of 24th on 2021 at the Automotive brands most valuable ranking in the world.
Yet to be knowing that Nahj Al-Iraq is the official Dealer of Great Wall Motors (HAVAL, POER, ORA, TANK, WEY) in Iraq and Jordin with more than 9 branches in major cities of Baghdad, Basra, Erbil, Duhok, Sulaymaniyah and Najaf to provide sales, warranty and after-sales services including Professional Service centers to provide distinguished services to its customers, Genuine spare parts, as well as Maintenance services through a Mobile Service units.